Electronic press kit (EPK) for outreach
When you’re emailing venues, promoters, blogs, or playlist curators, your kit needs to be fast to scan and easy to act on.
A simple structure that works
- 1. Hook: one-line description + location/genre
- 2. Best music: 2–3 links/embeds
- 3. Credibility: quotes, notable support, recent highlights
- 4. Photos: clean, downloadable press shots
- 5. CTA: “Book us”, “Press inquiries”, “Management”
If you want the more general “what is an EPK?” overview, start at what is an EPK.
Outreach tips (small but important)
- Lead with one link (don’t attach a giant folder)
- Put the best song first
- Make contact obvious (one primary CTA)
- Keep it skimmable (headings, short paragraphs)
Build an electronic press kit with PunkAddicts
Draft your sections, pick a preset template, and publish to punkaddicts.com/<slug> when you’re ready to send it.